Sunday, October 30, 2005

100,000 rubber balls fall down a street

A while back I posted an amateur video of person watching Sony drop 100,000 rubber super bouncy balls down a street in San Francisco. They filmed this for a commercial in August, and now Sony has finally released the commercial.

This sequence involved a 23-man camera crew and only one chance to get it right. An entire block was closed off and special compressed-air cannons shot the balls into the air, while earth moving equipment poured thousands down the street. Not that you'd know it from the finished product, but these balls can do some damage, so all the cars were props and crew members went so far as to having protective shields and crash helmets.

Pretty amazing stuff. I can only image what it’s like watching this on a Plasma/LCD/DLP. Click here to watch the commercial.

(click image to watch commercial)


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