Tuesday, February 21, 2006

You can now buy a $3,000 Martini

Would you pay three-grand for a martini? Connecticut's Foxwoods Resort Casino is offering a new signature cocktail. It's called the Sapphire martini and is made with Blue Curacao, Bombay Sapphire Gin, a splash of dry vermouth and is coated with blue sugar on the rim.

But it's not the booze that makes it so expensive. Each Sapphire martini comes with a pair of custom-made blue sapphire and diamond earrings.

The casino isn't alone in offering ultra pricey drinks. The Algonquin Hotel's Blue Bar in New York offers a ten-thousand diamond martini. They've sold two since 2004.

So when I first read this article I was expecting to read that the drink was made using some ‘rare type of alcohol or juice’ that could only be found in two places on mother earth. Instead, come to find out the drink is paired with diamond earrings? WTF? Sounds to me like someone at this Casino is just a good salesman. What the hell is the correlation between the earrings and the drink? To me, that’s like combining buying coffee at Starbucks… with… I don’t know- let’s say a penis pump. That makes just as much sense to me. Hats off to the person who made this marketing decision. They’ve gained so cheap PR and are probably just trying to get rid of these diamonds from their inventory. Well done you bastards, well done. Article here.

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