Wednesday, April 12, 2006

$1,000 drinks at Kentucky Derby

A select few spectators at this year's Kentucky Derby can now sip a $1,000 mint julep.

The sweet cocktail will be made this year with one of the state's finest bourbons and served in a gold-plated cup with a silver straw to the first 50 people willing to put down the cash.
Mint from Morocco, ice from the Arctic Circle and sugar from the South Pacific are added luxuries that will put the drink in a class of its own, the distillery selling the premium drink said.

"We thought we would reflect on and complement the international nature of the Kentucky Derby," said Chris Morris, master distiller for Woodford Reserve. The distillery will sell the drink only on race day to raise money for a charity that cares for retired race horses.

The company already sells some 90,000 mint juleps at the Derby each year, but hopes what's being dubbed the "ultimate" mint julep will catch on. Those who buy the $1,000 cocktail May 6 will get to watch Morris and others make it.

"We really think this will be more about the experience and the excitement of the day," said Wayne Rose, Woodford Reserve's brand director.

Translation: This company is looking to make bucc-o bucks because lots of idiots will gladly fork over 1k just because they’re at the Kentucky Derby. Man, I wish I was one of those idiots who could afford to. Maybe next year… article here.

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