Wednesday, May 24, 2006

Da Vinci Code did $224 million, weekend

Despite bad/lukewarm reviews, protests and a boycott levied by the Catholic Church, The Da Vinci Code raked in $224 million worldwide over the weekend, making it the largest opening of the year and second largest worldwide release after Star Wars: Episode III. This was a particulary good weekend for Sony Pictures, who had been struggling and counted on The Da Vinci Code to be a cash cow. Paul Dergarabedian, president of Exhibitor Relations said:
"'Da Vinci' opening this big just tells you that people do want to go to the movies, they just need the right movie to go. You had a built-in audience from the book and the awareness levels were so high from this film. You would have to live under a rock not to know this movie was opening."

I personally have not seen the movie, but totally agree that people will go to the movies (vs. waiting for the DVD) if it is generally is a good movie (obviously). So motion picture companies need to stop complaining that no body goes to the movies, and start focusing on good content. Money greedy dicks. Source Here.

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