Across-the-Board (acrosstheboardblog.com): McDonald's pulls Hot 'n Spice McChicken

Friday, July 14, 2006

McDonald's pulls Hot 'n Spice McChicken

McDonald's the fast-food chain says it's taking its spicy chicken sandwich off the menu, less than six months after its heavily marketed debut. Its sales have been disappointing.

McDonald's launched the Hot 'n' Spicy McChicken in January, hoping to emulate the success of a spicy chicken sandwich at rival Wendy's.
The Hot 'n' Spicy McChicken is still available in some markets and will be brought back periodically as a promotional item. That's because it does have its fans.

Another new chicken product will replace spicy chicken: snack wraps, or chicken, cheese and other ingredients wrapped in a tortilla. Article here.

1 Comments:

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Across-the-Board (acrosstheboardblog.com)

Friday, July 14, 2006

McDonald's pulls Hot 'n Spice McChicken

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