Wednesday, June 13, 2007

[new trend] high-rise jeans on way up?

High-waisted jeans are on the rise. So it's goobye muffintop at last as retailers report the shape-enhancing new arrivals are walking out the door.

David Jones has reported that the high-waisted style is the fastest growing category. And other major retailers including Jeans West and Sportsgirl have jumped on the trend.

"They give you a waist, shape your backside and work well with this season's wedge heels,'' said David Jones women's wear general manager David Bush. We are finding that customers, who have had their fill of low-rise jeans, have gone to the other extreme."

"Kate Hudson was spotted in our jeans in New York three weeks ago and there are waiting lists for them in London,'' said 18th Amendment owner Rachel Rose.
"They give the illusion of lengthening the leg and narrowing the waist,'' Ms Dawson said. "They also eradicate the dreaded muffintop.'' » Article here

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